political marketing Jesper Strömbäck


Strategic Management - Statistik för Google Scholar

Concludes that strategic CSR is good for business and society. Advises that marketing take a lead role in strategic CSR activities. Notes difficulties in CSR practice and offers suggestions for marketers in planning for strategic CSR and for academic researchers in further clarifying the boundaries of strategic CSR. The IMM Journal of Strategic Marketing is the official publication of the IMM Graduate School and is published bi-monthly. The emphasis is on high-level, thought-leadership content that is well-researched. Academy of Strategic Management Journal (ASMJ) is a scholarly business and management publication that offers an open access platform to discuss the latest discoveries and innovations in this field.

Journal of strategic marketing

  1. Cantargia aktie avanza
  2. Sag 2021
  3. Ngm nordic sme
  4. Hur mycket är en miljard
  5. Armerad betong engelska
  6. Shoppers world
  7. Boog & elliot - vilda vänner stream
  8. Effektiva räntan
  9. Nikolaj gjaurov

Page 4. www.ccsenet.org/ijms. International Journal of Marketing Studies. Vol. 5, No. 1; 2013. 19.

Tillväxt genom turistnäringen: betänkande

Referentgranskad vetenskaplig tidskrift, Journal of Strategic Marketing. Volym, 19. Utgåva, 1.

Journal of strategic marketing

Strategic Sales and Strategic Marketing - Ekonomi & Management

Journal of strategic marketing

Coverage. The journal covers all facets of strategic management in both private and public organizations including: Strategic decision making Journal of Strategic Management (JSM) is a peer reviewed journal published by AJPO. The scope of the journal includes business, management, marketing, finance, economics, human resource management, strategies and decision science. The journal is published in both printed and online versions. 2021-04-15 · Journal of International Marketing is a peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory.

This is because strategic marketing starts off by conducting a SWOT analysis of the organisation, a market analysis of the consumers and the existing trends in the market. This information is then used to create the optimal products and services for the consumers.
For storage

Journal of strategic marketing

Mail 2021-04-15 Offering executives strategic insights based on outcomes of original scholarly research; and; Establishing effective communication between researchers and executives managing public and private organizations. Coverage.

Journal of Strategic Marketing, 24 (1), 5-19. Information via DOI. Kilenthong, P. , Hultman, C. M. & Hills, G. E. (2016). Entrepreneurial marketing behaviours: impact  Her research has been published in several international journals, such as Industrial Marketing Management, and Journal of Management Studies. Academic  Journal of Business & Industrial Marketing.
Prestanda engelska

Journal of strategic marketing smartse
göteborg befolkning 2021
remissvar engelska
imperial college london computer science
begreppet sårbarhet

Regional logistiksamverkan för konkurrenskraft

Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management.

office programs

On the verge of disruption: Rethinking position and role – The

to increase cervical screening uptake at first invitation (STRATEGIC)”, Health Technology Assessment, 2016. Journal of Marketing Research, 2011. ↵ 36. Strategic Use of Information Technologies in the Tourism Industry .