Strategic Management - Statistik för Google Scholar
Concludes that strategic CSR is good for business and society. Advises that marketing take a lead role in strategic CSR activities. Notes difficulties in CSR practice and offers suggestions for marketers in planning for strategic CSR and for academic researchers in further clarifying the boundaries of strategic CSR. The IMM Journal of Strategic Marketing is the official publication of the IMM Graduate School and is published bi-monthly. The emphasis is on high-level, thought-leadership content that is well-researched. Academy of Strategic Management Journal (ASMJ) is a scholarly business and management publication that offers an open access platform to discuss the latest discoveries and innovations in this field.
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Page 4. www.ccsenet.org/ijms. International Journal of Marketing Studies. Vol. 5, No. 1; 2013. 19.
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Referentgranskad vetenskaplig tidskrift, Journal of Strategic Marketing. Volym, 19. Utgåva, 1.
Strategic Sales and Strategic Marketing - Ekonomi & Management
Coverage. The journal covers all facets of strategic management in both private and public organizations including: Strategic decision making Journal of Strategic Management (JSM) is a peer reviewed journal published by AJPO. The scope of the journal includes business, management, marketing, finance, economics, human resource management, strategies and decision science. The journal is published in both printed and online versions. 2021-04-15 · Journal of International Marketing is a peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory.
This is because strategic marketing starts off by conducting a SWOT analysis of the organisation, a market analysis of the consumers and the existing trends in the market. This information is then used to create the optimal products and services for the consumers.
Mail 2021-04-15 Offering executives strategic insights based on outcomes of original scholarly research; and; Establishing effective communication between researchers and executives managing public and private organizations. Coverage.
Journal of Strategic Marketing, 24 (1), 5-19. Information via DOI. Kilenthong, P. , Hultman, C. M. & Hills, G. E. (2016). Entrepreneurial marketing behaviours: impact
Her research has been published in several international journals, such as Industrial Marketing Management, and Journal of Management Studies. Academic
Journal of Business & Industrial Marketing.
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imperial college london computer science
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Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management.
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On the verge of disruption: Rethinking position and role – The
to increase cervical screening uptake at first invitation (STRATEGIC)”, Health Technology Assessment, 2016. Journal of Marketing Research, 2011. ↵ 36. Strategic Use of Information Technologies in the Tourism Industry .